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Martha Jefferson Healthwise--September 5th

The growing trend of unhealthy eating is the leading factor in more overweight Americans and is pushing the country into an obesity epidemic.

Dee Dee Friend, a registered dietician with Martha Jefferson Hospital and talks about a new health initiative and the reasons behind this. The initiative is called “Fruits and Veggies More Matters”. This is replacing the old 5-a-day campaign that has been around since 1991. The old program is being phased out by the end of 2008. The new program is a new twist on an old adage—get Americans to eat more fruits and vegetables. During the 5-a-day campaign, sponsors spent roughly 50 million dollars a year in marketing effort to get people to strive for five. Compare this to the approximately $3 Billion spent on fast food television advertising. No wonder fruits and vegetable consumption wasn’t changing.

There are some key differences from the old campaign to the new one. It targets Mom’s with a message that is less preachy and more descriptive. Also, the program features a website that is interactive and encourages users to share information. Please visit the website at www.fruitsandveggiesmorematters.org


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