DirecTV Pays Price for Violating "Do Not Call"

By: Lindsay Puccio
By: Lindsay Puccio

December 13, 2005

When you register for a do not call list, telemarketers are supposed to leave you alone or they can face fines. DirecTV could be paying the price for not obeying the rules.

The 'Do Not Call' registry is supposed to prevent consumers from receiving unwanted calls from telemarketers. But the Federal Trade Commission said DirecTV violated those rules.

"It isn't named the 'Do Not Call' registry for nothing. Respect consumers' wishes," said Deborah Platt Majoras, of the Federal Trade Commission.

Regulators said DirecTV and other firms hired to telemarket for the company, made thousands of unwanted calls to sell the company's satellite TV programming.

DirecTV said the company supports the "Do Not Call" registry and calls were made by retailers who did not follow DirecTV's policy against unauthorized telemarketing. If the $5.3 million settlement with DirecTV is approved by a federal judge, it will be the largest civil penalty yet in a consumer protection case.

"If you're number is on the 'Do Not Call' registry and you are getting calls, we want to hear from you," said Majoras.

The FTC said telemarketers who violate the law will be held accountable. They also want companies to know that the 'Do Not Call' registry applies not only to the company making the calls, but to any group hired by the company to place calls on its behalf.

The National "Do Not Call registry went into effect over 2 years ago and it contains more than 110 million phone numbers.

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