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Wine Retailers See New Year's Boost

By: Michael Gorsegner
By: Michael Gorsegner

December 27, 2005

As New Year's Eve draws near, people make plans that often include alcohol. Several area retailers explained how alcohol sales affect the local economy.

"We do see a really big spike as we get closer to the end of the year," said Market Street Wineshop Owner Robert Harllee.

Harllee says the entire month of December is a busy time of year, accounting for anywhere between 18 to 20 percent of his yearly business.

"It's a nice added bonus for us. There is just an excitement with all of the extra people and all the extra sales that is a lot of fun for us," he said.

Everyone knows nothing marks the New Year like a glass of bubbly. With several area wineries producing the sparkling sensation, it means more money for the local economy.

"New Year's, there is definitely a big push for champagne. Unfortunately this year, we have sold out about a month and a half in advance," said Kluge Farm Shop Manager Nick Dovel.

The Kluge Estate is one of the few area wineries that produce sparkling wine. The holiday season boosts yearly sales, with the last three months of the year responsible for over 25 percent. But with none left, Kluge was forced to produce more, faster.

"It's going to be available to the public in about 50 or 60 days. We have about 1100 cases of that and that's probably going to sell pretty quick as well," Dovel said.

Harllee says the time of the year is not only profitable, but full of joy.

"It's just a happy, happy time of the year, and we just love the time of year because everyone comes and they bring their out-of-town guests," he said.


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