Vineyard Vines Opens Store at the Shops at Stonefield

By: Evanne Armour Email
By: Evanne Armour Email

October 24, 2013

About 200 people headed to the Shops at Stonefield in Albemarle County Thursday night for the grand opening of Vineyard Vines' new Charlottesville location.

Fans of the clothing and accessory retailer were greeted by company co-founders and co-CEOs Shep and Ian Murray for the celebration.

"Our company line, way of life, is Every Day Should Feel This Good, and there is no doubt the people here in Charlottesville beat to that drum," said Shep Murray.

The brothers say central Virginians have been asking for a store for a long time but that the wait is worth it.

"Shep and I started the business 15 years ago with $8,000 of credit card cash advance and we haven't taken on any partners," said Ian Murray. "We believe in growing our business slow and steady, and we like to create demand before we fulfill it."

"Good things come to those who wait, so we're happy to be here finally," said Shep Murray.

The store is full of colorful clothes, the brand's signature silk ties and nautical antiques and mounted fish.

"When customers come to the store for the first time, they can expect to have a store that's a ton of fun, that there's something for everyone -- for mom, dad, the kids, all the college kids -- and to be greeted in a nice, hospitable way," said Ian Murray.

The Charlottesville shop is one of only a few dozen stand-alone Vineyard Vines stores across the country. The brand is also sold at hundreds of boutiques, specialty and department stores.

"Our goal at Vineyard Vines and all the communities that we're in is the be part of the community," said Shep Murray. "Rather than to just come shop, we want people to meet at Vineyard Vines."

Ten percent of the money made from sales during the grand opening event will be donated to the Junior League of Charlottesville.

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