WCAV-WVAW-WAHU | Charlottesville, Virginia | News, Weather & Sports

Vineyard Vines Opens Store at the Shops at Stonefield


October 24, 2013

About 200 people headed to the Shops at Stonefield in Albemarle County Thursday night for the grand opening of Vineyard Vines' new Charlottesville location.

Fans of the clothing and accessory retailer were greeted by company co-founders and co-CEOs Shep and Ian Murray for the celebration.

"Our company line, way of life, is Every Day Should Feel This Good, and there is no doubt the people here in Charlottesville beat to that drum," said Shep Murray.

The brothers say central Virginians have been asking for a store for a long time but that the wait is worth it.

"Shep and I started the business 15 years ago with $8,000 of credit card cash advance and we haven't taken on any partners," said Ian Murray. "We believe in growing our business slow and steady, and we like to create demand before we fulfill it."

"Good things come to those who wait, so we're happy to be here finally," said Shep Murray.

The store is full of colorful clothes, the brand's signature silk ties and nautical antiques and mounted fish.

"When customers come to the store for the first time, they can expect to have a store that's a ton of fun, that there's something for everyone -- for mom, dad, the kids, all the college kids -- and to be greeted in a nice, hospitable way," said Ian Murray.

The Charlottesville shop is one of only a few dozen stand-alone Vineyard Vines stores across the country. The brand is also sold at hundreds of boutiques, specialty and department stores.

"Our goal at Vineyard Vines and all the communities that we're in is the be part of the community," said Shep Murray. "Rather than to just come shop, we want people to meet at Vineyard Vines."

Ten percent of the money made from sales during the grand opening event will be donated to the Junior League of Charlottesville.


The comments sections of Newsplex.com are designed for thoughtful, intelligent conversation and debate. We want to hear from our viewers, but we only ask that you use your best judgment. E-mail is required, but will not be displayed with comment.

  • Comments cannot be profane or vulgar. We will not post comments that use profanity or cross the lines of good taste.
  • We will not post comments that use hate speech. Slurs, stereotypes and violent talk aren’t welcome on our website.
  • Comments should not attack other readers or people featured in our stories personally. Any accusations should be backed up with facts.
  • Any comment we post will be posted in its entirety. We do not edit any comment that we post.
     
  • Comments should contribute to the discussion. We will not post comments that don't advance the discussion. Flaming and/or trolling will not be tolerated.
     
  • Comments should not attack other posters. Let's keep the focus on the content of the story.

    As a host Newsplex.com welcomes a wide spectrum of opinions. However this is a site that we host. We have a responsibility to all our readers to try to keep our comment section fair and decent. For that reason The Newsplex reserves the right to not post or to remove any comment.

    If you have any ideas to improve the conversation or this section let us know. Send an e-mail to webmaster@newsplex.com.

 

powered by Disqus
The Charlottesville Newsplex 999 2nd Street S.E. Charlottesville, VA 22902 434.242.1919 – Main 434.220.7522 - Newsroom
Gray Television, Inc. - Copyright © 2002-2014 - Designed by Gray Digital Media - Powered by Clickability 229214381