Nov. 12, 2013
Virginia Alcoholic Beverage Control (ABC) will join other retailers by offering extended hours and discounted prices on Black Friday, the day after Thanksgiving and the traditional kickoff to the holiday shopping season.
All ABC stores will offer 10 percent off any purchase totaling $50 or more (pretax) with lottery and gift cards excluded. The discount applies to regular sales and does not apply to licensee purchases.
“For individuals interested in trading up to more premium brands for themselves or as gifts, the discount will help offset the higher cost,” ABC Chairman J. Neal Insley said.
Shoppers spending the minimum $50 will receive the discount on everything from miniatures, gifts sets, and top-shelf specialty items.
“ABC encourages Virginians to drink responsibly. As the holiday season approaches, we should be especially mindful of this,” Insley said.
Shoppers are encouraged to check with their local store for Black Friday hours.