Newspaper Revenue Drops, Impacts Local Readership

April 19, 2014

Locally you can definitely see glimpses of how newspaper popularity seems to slowly be fading away.

Every Sunday the Sunoco gas station on 5th street in Charlottesville receives only 15 copies of the Washington Post, Daily Progress, and USA today.

The papers almost always end up selling out, yet the 15 copy store maximum does not change.

Many other gas stations in the area have stopped carrying newspapers altogether, instead they rely on news racks nearby.

Hotels just a few years ago were huge subscribers of local papers,but now, places like Cavalier Inn and Hampton Inn have stopped providing complimentary newspapers to their guests.

Smaller papers across the country have started to charge readers to read their content online.

Online paper subscription revenue has not been enough to bring the industry out of a decline that began around 2000.

Workers at the Milli Joe Coffee Shop in Charlottesville say they typically see customers on their smartphones or computers looking at news websites and if they do see someone reading a newspaper they are often from the baby boomer generation.

Print advertisement revenues fell 8.6%, and overall, ad sales for newspapers declined 6.5%.

Advertisement revenue has accounted for all of the loss for newspapers across the country.

Digital advertising revenue has increased 1.5 percent to just over $3.4 billion last year, which is still less than 10% of the industry's overall revenue.

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