June 19, 2014
MILWAUKEE (AP)— Harley-Davidson will unveil its first electric motorcycle next week, and President Matt Levatich said he expects the company known for its big touring bikes and iconic brand to become a leader in developing technology and standards for electric vehicles.
Harley will show handmade demonstration models Monday at an invitation-only event in New York. The company will then take several dozen riders on a 30-city tour to test drive the bikes and provide feedback. Harley will use the information it gathers to refine the bike, which might not hit the market for several more years.
The venture is a risk for Harley because there's currently almost no market for full-size electric motorcycles. The millions of two-wheeled electric vehicles sold each year are almost exclusively scooters and low-powered bikes that appeal to Chinese commuters. But one analyst said investment by a major manufacturer could help create demand, and Levatich emphasized in an interview with The Associated Press that Harley is interested in the long-term potential, regardless of immediate demand.
"We think that the trends in both EV technology and customer openness to EV products, both automotive and motorcycles, is only going to increase, and when you think about sustainability and environmental trends, we just see that being an increasing part of the lifestyle and the requirements of riders," Levatich said.
At the same time, Levatich and others involved in creating the sleek, futuristic LiveWire predicted it would sell based on performance, not environmental awareness. With no need to shift gears, the slim, sporty bike can go from 0 to 60 mph in about 4 seconds. The engine is silent, but the meshing of gears emits a hum like a jet airplane taking off.
One hurdle the company has yet to address is the limited range offered by electric motorcycles. The batteries must be recharged after about 130 miles, and that can take 30 minutes to an hour.
San Jose State University police Capt. Alan Cavallo helped his department buy two bikes from Zero Motorcycles, the current top-selling brand, and said officers have been "super happy" with the quiet, environmentally friendly bikes made nearby in Scotts Valley, California. But he said American riders who like to hit the highway would likely lose patience with the technology.
Zero Motorcycles introduced its first full-size motorcycle in 2010 and expects to sell about 2,400 bikes this year, said Scott Harden, the company's vice president of global marketing. That would give it about half of the global market for full-size, high-powered electric motorcycles.
In comparison, Harley-Davidson alone sold more than 260,000 conventional motorcycles last year.
Outsiders focused on electric vehicle development predicted Harley would help boost sales for all electric motorcycle makers by creating greater awareness of and demand for electric bikes. Yamaha also has an electric motorcycle in development.
Levatich said true growth will require common standards for rapid charging and other features, as well as places for people to plug in. Harley expects to play a key role in developing electric vehicle standards, and its dealership network could provide charging stations to serve all drivers, he said.