The Couric Effect

By: Venton Blandin
By: Venton Blandin

September 5, 2006

Katie Couric graduated with honors from UVa and her local legacy lives on. She puts a mark on Charlottesville in honor of her sister, Virginia's Senator Emily Couric.

"Katie is very supportive of our work, and helps us attract [people as an] illuminary," said Susan Payne of Payne, Ross & Associates.

Some see Katie Couric as a person who's outstanding in her field, and have come to know of Couric because of her job on television.
The Charlottesville community has come to know her for the work she's done with the Emily Couric Leadership Forum.

"It's our thought that her commitment to this community, and education that this is a fitting way to honor the memory of Emily Couric commitment," Payne continued.

Senator Emily Couric was a Virginia State Senator who died of pancreatic cancer in 2001. The forum recognizes 10 high school girls and one woman nation-wide whose work is the epitome of the late senator.

The new CBS Evening News Anchor is a big part of the effort.

"Her help is probably the majority of why we are successful, and we certainly appreciate her participation," added Payne.

The money raised by the Emily Couric Leader Forum awards scholarships to local high school girls.


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