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Taking Advantage of New Year's Deals

By: Autria Godfrey
By: Autria Godfrey

January 2, 2006

"I think a lot of health clubs will have an influx of interest," Leanne Knox of ACAC said.

That new found interest means treadmills and barbells for fitness seekers, and a membership jump for health clubs.

"I guess New Years resolutions would be the number one thing, people want to come in here and lose weight and tone up," Jimmy Casella, Manager of ACAC said.

And tone up they will.
With the weight loss industry generating over $40 billion nationally, it would seem that no incentives are necessary to get people off the couch and into action, but that's not the case.

Now more then ever, prices and plunging, and health clubs aren't the only ones enticing the consumer. Sporting good stores are also luring those set on slimming down.

"We see a lot of people coming in with their New Year's resolutions saying you know we're ready to get fit," Lew Stephens of Downtown Athletics said.

They too meet this time of year with a spike in sales and said they're prepared to accommodate.

"We see a lot of customers that come in looking for sales, and we're a little different, we have a lot of new product that comes in right after Christmas," Stephens continued.

From personal trainers to training personally, now is the time retailers and health clubs are making it easier on both you and your pocketbook to stick with that New Year's goal."

"We have all the product here that people are looking for," Stephens added.


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