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Produce Price Increase

By: Venton Blandin Email
By: Venton Blandin Email

January 17, 2007

What does this California cold spell mean for Charlottesville?

It means the next time you head to the grocery store, you will have to dig deeper into your wallet.

A 3lbs. bag of tangerines costs $2.59 now, but next week the cost could jump a whole dollar more.

You name it, and consumers will say they have seen it all go up in 2006. The cost of gas, a postage stamp, and an airline ticket. You can now add fruits and vegetables to the list for 2007.

"It's very scary. I think it's high enough as it is without going up any further," said Consumer Pat Bingler.

"It is what it is. It goes up, it goes down, and we deal with it, said Consumer Brad Eure.

Farmers out west have been dealing with their own ups and downs. California's governor said nearly all of the state winter crops have died because of a cold-snap.

Making mother nature put a freeze on buying fruits and vegetables at a cheap price.

"Your oranges, lemons, and leafy green vegetables like lettuce. You are going to see a price increase, and I feel like it will happen immediately," said Kim Miller of Reid's Super Save Market in Charlottesville .

There is still a small supply of fruits and vegetables left, but there won't be for long.

Produce managers are working to stock the shelves while not charging too much for any item.

Consumers should not be surprised if they can't find just what they are looking for.

"You find that if the consumer does not buy it at that price then it is not to your advantage to carry that item," added Miller.

Pat Bingler guarantees it.

"If it goes up too bad I will just go without. I hate to say that because I am a vegetarian, but I will have to find other things to eat," added Bingler.

The price increase won't just affect the fruits and vegetables on the shelves. The increase will also make it to the cooler section with fruit juices.


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