January 24, 2007
The colder weather is starting to settle in around Charlottesville, so if you want to escape the chill, you now can fly out of here a little cheaper.
One airline carrier is giving the words take off more than one meaning.
More than a thousand passengers fly out of the Charlottesville-Albemarle Regional Airport every day. Now one airline is making those flights cheaper.
"We are reducing fares from Charlottesville to 37 destinations by as much as 65%," said Chuck Allen of US Airways.
The 65% applies to tickets bought at the counter. Those purchased over the phone and in advance have prices down by as much as 34%.
The price slashes may seem odd with the turbulence of airline industry being in debt, but as US Airways puts it, it's a perfect opportunity to generate revenue.
"We'll generate more traffic, and eventually more revenue flying out of Charlottesville than if the folks get in their car, and drive to the Dulles International Airport," added Allen.
Raghu Mirmira, who was flying from Charlottesville to Pittsburgh, said the "less is more" approach makes sense.
"I think it's great. I mean if they are going to slash their prices then obviously I'll fly more," said Passenger Raghu Mirmira.
Fare reduction sales have arrived in Charlottesville before, but they have all departed.
Airport management said this round of fare reductions is on the ground for good.
"Barring any unforeseen increase costs in operations, such as fuel, I think this is going to be pretty permanent in this marketplace," said Bryan Elliott of the Charlottesville-Albemarle Regional Airport.