April 12, 2007
The trouble continues for radio host Don Imus due to racial remarks he made during his show. He has lost public support, sponsors, and now, his spot on MSNBC.
The parent company of cable network MSNBC, NBC Universal, says it is canceling its simulcast of Don Imus' radio show following his racially offensive remarks about the Rutgers University Women's basketball team last week.
General Motors, Ditech.com, Proctor and Gamble and Staples are among the companies that have pulled their spots from his show. Bruce Gordon is a board member of CBS Corporation, which oversees Westwood One, the syndicator of the Imus radio show.
The former NAACP leader says media managers have a responsibility not to abuse their ability to reach mass audiences.
'I think Don Imus, in this particular case, has abused his power and there needs to be a consequence as a result, but it has to be thought through and that's what management is doing," said Gordon.
The controversy began after Imus called the Rutgers Women's basketball "nappy-headed hos."
CBS Radio had given Imus a two-week suspension, but Thursday, he was dealt the final blow after CBS announced that they were firing him from his radio program.
"There has been much discussion of the effect language like this has on our young people, particularly young women of color trying to make their way in this society," said CBS president and Chief Executive Officer Leslie Moonves. "That consideration has weighed most heavily on our minds as we made our decision."
A meeting between the team members and Imus is scheduled for later this week.
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