July 10, 2007
A hot day does not necessary mean hot sales when it comes to ice cream.
Here's the scoop.
Several local ice cream shops say their sales actually go down in hot weather because people move slower and would rather stay in air conditioning.
Tony LaBua, the owner of Chaps says, when it is cooler out, they actually do better business.
"It's strange because in the summer time you really want to eat something warm, because the body takes in something warm and it fakes the body into thinking it needs to cool itself down," LaBua explained. "In the winter time, you eat something cold so that the body warms up."
LaBua says sales tend to dip in August, which is typically the hottest month of the year.
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