Virginia Based Candy Company Bucking Industry Trend

September 17, 2007

Virginia based candy maker Mars says it will not change it's chocolate recipe despite the campaign of an industry trend.

The maker of M&M's and Milky Way bars says that it will continue to use 100% cocoa butter in its U.S. chocolate products, bucking an industry campaign to allow cheaper vegetable oils to be substituted.

The announcement comes amid a push by a dozen food industry groups to change long-established federal standards to allow for replacing cocoa butter with another vegetable fat, up to a level of 5%.

The groups say the change, which would save money for manufacturers, would allow more flexibility and innovation. Mars could have saved millions of dollars by going along with the move, but they say allowing vegetable oil would have diluted the quality of its chocolate.

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