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Cyber Sales Explode for Local Businesses

November 26, 2012

Cyber Monday has become the busiest shopping day of the year at Crutchfields. The Albemarle County-based consumer electronics business is expecting online sales to account for nearly twenty percent of overall sales this year. The Monday following Thanksgiving weekend has become a busy online shopping day and officials at Crutchfield's say it's one they spend months gearing up for.

"We will work with suppliers and manufacturers to develop specials the week of Thanksgiving and specifically Cyber Monday," said Rick Souder, the Chief Operating Officer at Crutchfield.

Souder said television sales have made a big comeback in sales this year, along with car stereos and digital cameras. "Lots of things to get more music and make it sound better in your car or on your computer," Souder said.

This is the first year online sales are expected to exceed ten percent of overall sales nationwide. Shoppers aren't using computers for all their buys. Crutchfield officials say purchases made on tablets and smart phones have doubled in the past year alone. But officials say they stick with their roots when it comes to personal contact with customers.

"We started as a call-centered business that mailed out catalogs, which we still do, so we've always had a lot of people available to help you on the phone," said Souder.

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