March 29, 2011
Students at the University of Virginia Darden School of Business are putting the lessons of their first year into practice by creating companies.
The project is like a Darden version of the reality TV show The Apprentice. Teams of 12 students develop companies that offer to sell different projects or services to the local community.
One such company, "Darden Odd Jobs", offers to shine shoes, do laundry or any other odd job in return for a few bucks.
"We're taking the skills that we've learned throughout the year - things like marketing, operations, accounting and finance - and putting them all together. We're learning about teamwork and really building this business very quickly and trying to execute very quickly," said Darden student William Irwin.
Proceeds from all the student-developed Darden businesses will benefit local charities, including the Charlottesville Free Clinic.