July 5, 2013
Liberty University recruiters are hitting the summer Christian music festival circuit in search of prospective students for the Lynchburg school.
Aaron Marks, a graduate of Liberty, is now the university's lead recruiter. He says the music festivals give Liberty access to its target demographic, and the strategy has been effective.
He says the university has gotten hundreds, if not thousands, of students over the last five years by working the music festivals.
Marks says more than 5,000 students stopped by Liberty's booth during the recent Creation East music festival in Pennsylvania.