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Cash Mob More Than Doubles Business of Downtown Gallery

By: Frankie Jupiter Email
By: Frankie Jupiter Email

March 26, 2012


Saturday was Cash Mob Day in Charlottesville. A group of about 50 people gathered on the Downtown Mall armed with at least $20 to spend at a local small business.

The benefit of that buying boost was C'Ville Arts, a gallery for crafts and arts that features handmade work by local and regional artists. The business was nominated by Cash Mob participants and selected by organizers on the day of the event.

Owners tell CBS19 the Cash Mob spent roughly $1,700 in less than 60 minutes, with a majority of the mobbers spending more than the suggested $20. Owners say that amount is equal to the average amount the gallery makes in two days.

Original Story

Saturday was known as Cash Mob Day in Charlottesville. A Cash Mob is when a group meets up at a local business and spends money, hoping to boost sales during these hard economic times.

"Cash Mob is a concept as a anti-groupon kind of mentality. It's trying to support local business directly," said event organizer Katerina Diplas.

A group of about 50, some dressed as clowns and others wearing Mardi Gras beads, made their way to through the Downtown Mall.

The group made their stop at C'ville Arts and they were eager to shop. They say the sales help local businesses see a boost in profit.

"When you spend money at locally owned stores, you know that that's supporting the local economy," said store employee Amy Melville.

Cathleen Mistry is an artist and has pieces up for sale at C'ville Art. She said, "We have over sixty artist and everybody lives in this area and so it really important to us. I don't know how to stress how important it is."

Store workers are not only grateful for the extra boost in business, but they hope this will expose some local artwork to the community.

Members of the Cash Mob hope to hold another mob event soon.

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