June 19, 2013
The Virginia Wine Board has awarded The Monticello Wine Trail (MWT) a $10,000 grant.
MWT will use the grant funds to launch an enhanced communal website, a mobile version of the site, create a social media campaign, and expand the Taste of Monticello Wine Festival into a weeklong event.
“We are excited about the potential of these grant funds to use in effectively marketing the Trail to a broader audience,” said Elizabeth Smith, owner of Afton Mountain Vineyards and President of the Jefferson Grape Growers Society which is the umbrella organization for the Monticello Wine Trail and its members. “We are gaining prominence as a premier wine producing area and this money will help us maintain momentum.”
The Monticello Wine Trail is a group of 30 wineries within the Monticello American Viniculture Area (AVA) and geographic area surrounding Charlottesville and including Albemarle, Nelson and Greene Counties. The Monticello AVA contains more than half the acreage planted in grapes within the Commonwealth and has produced wines consumed in the White House and exported to Europe.
Charlottesville/Albemarle County recently landed a coveted spot on U.S. News Travel's Best Vacations list in 2012, ranking this area as one of the best wine vacation destinations in the world.