July 21, 2014
Panera Bread is giving the University of Virginia Children's Hospital $35,000 for food allergy research.
Twenty-two stores participated in the effort to raise money for the research. The stores sold friendship bracelets and lemonade.
Panera also partnered with the Virginia Discovery Museum to host “Kids Craft for a Cause”. The event kicked off a week-long event that brought attention to pediatric food allergies.
The company says the idea actually came from customers who wanted a more inclusive dining experience.
"Guests are the ones who really approached us to be more active both in the food allergy community, but additionally the need for them to be able to dine out and a comfortable dining experience," says Panera Marketing Manager Allie Munsey.
Panera sold 20,000 bracelets for a dollar each, and made up the rest of the grant money from lemonade sales.
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