Political Messages Through Halloween Masks

Halloween is a big night for masks and costumes, and political statements. For years the masks of the two presidential candidates have been among the top sellers and some say the mask sales at Halloween could determine the outcome of the election.

As you're out trick-or-treating, don't do a double take. There will be a lot more Mitt Romney's and Barack Obama's roaming the streets.

Christian Merk, a Halloween costume shopper, was shopping for a presidential mask and said, "Ah, I figured it's election season coming around, it's a good, clever costume. It's easy and recognizable."

Halloween sales are up this year according to the National Retail Federation and presidential masks are a hot item. But, can those sales be a way to determine who our next president will be?

Political analyst for the UVa Center for Politics, Kyle Kondik, said, "There is some indication that the masks may be predictive but maybe it says broader things about the candidates popularity but I wouldn't bank on it meaning much of anything."

The store owner of "Party Starts Here" says that presidential masks sell year round but right now, one candidate does have the slight advantage.

George Elder, Co-Owner of "Party Starts Here", said, "Well, right now through yesterday Mitt Romney had a slight lead on the Obama masks."

Some people may be buying masks for personal campaigning and then others as a joke, but either way it shines light on the upcoming race. "If you're going to have fun, commented Elder, with it that's fine but I think some people put their Mitt Romney mask on and wear a suit and I'm Mitt for the day."

Kondik also said, "I will tell you that in this election which has been very difficult to predict, we are looking for any tea leaves we can although I wouldn't necessarily trust any of these."

Don't let the mask myth trick you. The real president-elect will reveal himself next week.


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