Wine On Tap Increasing In Popularity

By: Jaclyn Piermarini Email
By: Jaclyn Piermarini Email

July 18, 2014

Asking "what's on tap?" is not just for beer drinkers anymore. Something new is catching on. Wine from a tap.

It’s not a totally new concept for wineries. But most of us have never thought to ask what's on tap when ordering a glass of wine. But that could be changing.

Wine served in a keg has its benefits. Tracy Love of Blenheim Vineyard has watched it increase in popularity since last summer when they first tried it.

"I definitely think it is starting to catch on. A big reason why we started to do it in the first place is because it’s super eco-friendly. You eliminate all packaging. You don't have to bottle it. It can go straight from the tanks to our stainless steel kegs."

Freshness of the wine is a major benefit to putting wine on tap.

"So a keg of wine it actually preserves better than if you are a restaurant or an establishment that is pouring something by the glass. A keg of wine will keep for substantially longer than a bottle."

And at festivals and concerts where bringing in cases of bottles of wine is not always practical, having the option of offering the wine from the keg is a major selling point.

And for the wine industry here, it could change the art of tasting. Instead of opening endless bottles, being able to pour a sample straight from a tap saves time.

"It is a way for a lot of people to try it. It saves time. In the event of a line you can pour it really quick.
So are kegs the end of bottled wine?

Love believes the future has room for both.

"I think that certain people are going to be opposed to it. You know, this is not so much for the at home person that wants to serve wine at a dinner party. You can still always have bottle service for that."

With all of the benefits the chances are getting better and better your next glass of wine this summer might just come from a keg.


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