Best Ways to Save on Holiday Shopping Online

By: Lindsay Puccio
By: Lindsay Puccio

December 14, 2005

Internet savvy shoppers are letting it all hang out. They're making it easy to save not 10 percent, or 20 percent but up to 50 percent more on certain items at the click of a button.

During the holiday season sale signs are in front of most department stores, but according to Marion Ewald, the real savings is online.

"My Secret Sale essentially is an email distribution tool that retailers can use to alert shoppers to different sales around town," said Ewald, from My Secret Sale.

When there's a sale subscribers are the first to find out. The best of all--it's free. recently joined the Charlottesville market and has over two dozen local stores on their list.

"We're as excited about sharing the whole idea of my secret sale as we are about promoting our store," said Carroll Burke, the owner of Emerald's.

Dan and Carroll Burke pay a nominal advertising fee to have their store, Emerald's, join My Secret Sale. It allows them to offer special sales only for the subscribers, and not the general public.

"All of our items have been imported from Ireland and so what we decided with My Secret Sale is we would provide a 20 percent discount," said Dan Burke.

"We have things that are on the pricier side so that's a significant savings," said Carroll Burke.

For those shoppers not willing to fight the crowds at the shopping centers, this one's a bargain also.

At, consumers can find great savings on almost any online store, just by entering the codes they've given. These secret shopping codes are something retailers came up with to share with special customers. But, one shop-a-holic decided to share them with the world. We're talking up to 70 percent off. 'Tis the season for savings.

'Tis the season for giving, as well. For the rest of the season, My Secret Sale will donate $1 for each new subscriber to the University of Virginia Children's hospital.

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