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Super Bowl Commercials Catch Don't Stand-Out

By: Elizabeth Donatelli
By: Elizabeth Donatelli

February 6, 2006

In addition to watching the game, sports fans had their eyes on the things in between plays as well--the commercials.

The bars, the rooms were packed last night with people watching the game, but don't think they turned down the volume for the commercials--for some that's the best part.

There was mixed reaction to the video ads. Some got a positive response, while people didn't pay any attention to others.

"I think that the commercials that we've liked have been really good, so they've either been really good or they've been not interesting," said Lindsay Legendre who cheered for the Steelers.

The beer commercials were the most popular ones by far.

"The Budweiser one where they had the little lamb, the streaker one where the lamb ran out with no wool and was dancing all around. That would be my favorite one by far," said Steelers fan Ryan Cole.

Not all got their point across. More than once a fan said it was some beer commercial, or some car ad--but couldn't name the product.

"I forget--kind of the whole point of the commercial, but it was a beer commercial and it was kind of like light beer isn't--we're doing away with light beer. It was kind of a dark light beer commercial and the whole commercial they were tackling people. I thought it was funny. Some girl jumped up with a light beer and they tackled her and I thought that was kind of funny," said Seahawks fan Jay Aldridge.

And the least popular?

"Car commercials, they're pretty boring, they're not fun. The funny ones are the ones that they should play," said Legendre.

People also spoke out about the content of the commercials saying they were glad that advertisers made them more tasteful and family oriented, with less sexual references than last year.

These commercials weren't cheap, they aired at a cost of $2.5 million per 30 seconds.


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