WCAV-WVAW-WAHU | Charlottesville, Virginia | News

Mother's Day Rush

By: Philip Stewart
By: Philip Stewart

May 14, 2006

Mother's Day means a boost to sales at some local businesses. Total Mother's Day spending adds up to more than $11 billion.

For many restaurants it's one of the busiest days, for florists it's another very busy day, and at the local card store, the aisles are filled with people picking up that last minute card to go along with their gift.

"I''ve actually gotten mom taken care of, it's more my sister, who's a mother of two and we've just been invited to dinner," explained Donna Carey as she browsed the aisles at the Hallmark in Barrack's Road Shopping Center.

But Donna Carey like many shoppers on Sunday, still needed to get a card. According to a recent retail survey, the average person spends nearly $105 on Mother's Day gifts. The one essential item to go along with the gift, is a card.

"Christmas is first, Valentine's Day is second, but you don't forget mother on Mother's Day," said John Lloyd, the owner of four local Hallmark stores. "Mother's day is third busiest"

Sunday his store at Barrack's Road was filled with last minute shoppers. True to the holiday shopping season trend, many of the last minute shoppers were guys.

"I'm actually picking up cards for myself my brother and my dad," said Robert Crickenberger.

But not to worry. The guys have good reasons for waiting until the last minute.

"I actually just got back from school, from college, just the other day," said Crickenberger.

"'Cuz I was busy on Saturday I guess- and Friday," said Ryan Yemen, another shopper.

But to be fair, it wasn't just the guys picking up last minute cards. P.K. Feldmann was also rushed into the store.

"Life is just too busy," explained Feldmann.

But it's the thought that counts, and all the shoppers agreed that the point of the card, and the day, was to give thanks to mom.

"Mothers are obviously really special, and this is the one day out of the year to really show how much you appreciate them," said Crickenberger.

"Mom's are really there for you," said Alexis Carey, who plays three sports and said her mom is always driving here between places. "They do a lot of things for you."

"I think it's the one time, the one opportunity that we have to say thank you and sometimes a simple thank you is all we need to hear," said Alexis' mom, Donna Carey.

The national retail federations says Mother's Day sales are continuing to grow. It's now one of the biggest retail holidays of the year.


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