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TV for Under Three

By: Lindsay Puccio
By: Lindsay Puccio

May 16, 2006

All babies all the time. That's a new 24-hour TV network that is being offered for the little ones. But the nation's top Pediatricians said any TV is bad for infants.

Baby First TV is a new television network with an unusual targeting audience; children under the age of three. One of the founder said she saw a need for programming that would allow parents to watch with their kids.

With the help of Physicians and Teachers, she developed the 24-hour satellite channel devoted to colors, shapes, sign language classes and even baby yoga.

"We're transforming the TV set from a passive activity to an active activity that can help babies and parents bond together," said Sharon Reichter, one of the Baby First TV founders.

Not everyone sees this as educational. According to the American Academy of Pediatrics, children should not watch TV at all if they are under two-years-old. They said instead, their time should be spent interacting with the baby’s parents and other children.

Psychologist Phyllis Koch-Sheras said only in a perfect world.

"Children are probably going to be watching TV at that age anyway if it's in the house, so better there be some good quality program that's geared to them that the parents can monitor," said Koch-Sheras.

The founders hope Baby First TV will be a tool parents can use to teach their little ones, as long as the viewing is in moderation.

"You don't want to have a child watching television for hours on end all day long no matter what age they are," said Koch-Sheras.

Baby First TV is now available on satellite television for $9.99 a month. So far, the baby network is in more than fifteen million homes.


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