WCAV-WVAW-WAHU | Charlottesville, Virginia | News

Talking House Talks Up Sales

By: Lisa Ferrari
By: Lisa Ferrari

July 6, 2006

You know the saying "if this house could talk!" Well, now it can. The talking house has arrived,but don't worry your secrets are safe.

“Hi! This is Bev Nash. The man to call. Welcome to the talking house.” Albemarle County real estate agent Bev Nash's voice belts out from the talking home. A sign in front of the property explains that the voice is coming from a radio frequency.

It’s a revolutionary new technology helping sales agents sell more homes.

“They literally have made me hundreds of thousands of dollars,” said Nash.

Here's how it works. Nash records his five minute message into a transmitter and prospective buyers pull up to the home, read the sign and all they need to do is tune their car radio to 1610 AM and they hear Nash describing the home.

“This house from outside it looks very attractive but you can't see the size of the spacious rooms, you can't tell it has oak floors pretty much all the way through [the property],” said Nash.

Without the talking house, Nash said people would look and drive away.

“I call drive-bys good-byes because they disappear,” stated Nash.

Nash's radio pitch gets them to stick around.

“Be sure to take an information flyer from the sign,” he said in the ad.

“And I’ve had people call me who have listed a house and say, ‘They're getting out of the car now. They're going out; they're taking a flyer, when you tell them to take a flyer they take it,'” said Nash.

Nash has sold five houses just in one Crozet sub-division.

“I sold that house last year," pointed Nash. "That took a total of eight days to sell. And then [the house across the street] I sold, that took less than 28 days to sell."

They all had the talking house. It seems once you hear it you can't live without it.

“People call me and say, 'you’re Bev Nash, "the man to call.”' I say 'yes.' 'Can I have that talking house thingy?' And they call it the 'talking house thingy.' This is the talking house thingy,” said Nash.

“Thanks for listening. Have a great day!” Nash closes out his pitch.

The transmitter sits inside the sale property and when tuned in, it can be heard for up to a mile away.


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