Heating Up Sales

By: Lisa Ferrari
By: Lisa Ferrari

August 2, 2006

Everyone is feeling the heat including local businesses. For many it’s a good thing because they're seeing their profits rise right along with the mercury.

This scorcher is heating up sales.

“This is the coolest place to be,” said Lindsay Tilley, skating director Charlottesville Ice Park.

With temperatures inside at 65 degrees and an even cooler 48 degrees on the ice its no wonder people have figured out that the Charlottesville Ice Park is coolest place to be.

“Typically summer is our deadest time. People don't even realize we are open in the summertime but with the weather being how it is we are slammed which has been great for business,” said Tilley.

In fact, Lindsay Tilley of the downtown ice park estimates business has doubled the last few days.

Local ice cream parlors are also ringing up sales.

While the drastic heat might deter some customers from leaving the house, this heat wave has created a ripple effect for businesses like the ACAC fun park.

“We don't count exact numbers but we've definitely seen a decent increase the past few days with this heat wave,” said Spencer Jewell, ACAC Water Park Manager.

Some people are delaying shopping trips while others are heading to the malls specifically for the air conditioning.

After a sluggish summer, analysts report that big retailers like Walmart and Home Depot are seeing a boost in sales with air conditioners and fans flying off the shelves.

Typically movie theaters also see their numbers climb but two local theaters we spoke with say sales are on par this summer.

Beverage companies are also seeing their sales rise with the heat.

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