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Updated: 6:29 PM Jun 22, 2009
Bloggers Not Happy about FTC Regulations
The Federal Trade Commission plans to regulate bloggers who accept perks to review, such as free laptops, trips or makeup. The FTC says this is the same as advertising, but bloggers disagree and say freebies don't necessarily mean a good review.
Posted: 6:29 PM Jun 22, 2009 |
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0 Comments 
June 22, 2009
The Federal Trade Commission announces plans to regulate bloggers, and the online community is not happy.
Many bloggers accept perks such as free laptops, trips to Europe, or small items like makeup products to review. In return the blogger then lets the people reading their blog know about the product.
The FTC says this is the same as advertising and should be held to the same standards, but bloggers including local blogger Marijean Jaggers disagree. "What do you do about a blogger that reviews a product just because they bought it themselves, how do they prove that there was no compensation for that."
Jaggers says many bloggers write about products they like and don't like, that they purchased, and the freebies they do receive doesn't necessarily mean a good review for the product.
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