Super Bowl Audience Widening

February 2, 2007

When it comes to the Super Bowl, there's no language barrier. The game will be broadcast by over four dozen international media outlets in 33-languages.

From Bangladesh to Belarus, Singapore to Suriname. Even the
farthest corners of the world can catch the Colts battle the Bears on
Sunday.

"We want to tell the Japanese people how important the Super Bowl is
for the American people" said Go Egawa, NHK producer.

In Mexico, American football is the second most-popular sport and
the Super Bowl is the pinnacle.

"They see this game like a spectacular, like a great show" said David Faitelson, TV Azteca.

Still, its soccer not American football, that rules the global sporting world. But the NFL is hoping to make a dent in the international market.

In the August pre-season, the NFL will play its first game ever in China and, for the first time in history, a regular season game will be played at England's Wembley Stadium.

"Were not trying to be the number one sports entity. We know soccer is king, but we're a great alternative" said Jeffery Lombardi, NFL Films Director of International Production.

It may not be the World Cup, but the Super Bowl is this country's
biggest sporting event. Last year, the NFL says more than 140-million
Americans watched the game and it has the potential to reach one-billion
viewers worldwide.


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