Toucan Sam Flying Off Shelves Permanently?

June 14, 2007

Kids could be saying goodbye to Toucan Sam's colorful cereal "Fruit Loops" if the popular breakfast food doesn't become healthier.

Kellogg, the world's largest cereal maker, has agreed to raise the nutritional value of its cereals and snacks that it markets to kids. The change is spurred by a potential lawsuit from parents and advocacy groups worried about childhood obesity.

Brands that fall outside a certain standard will either be reformulated or dropped from advertising that reaches audiences, such as Fruit Loops and Pop Tarts, the company said.

The new standards require that a single serving of the products contain no more than 200 calories, no trans fat and no more than 2 grams of saturated fat, no more than 230 milligrams of sodium, except for Eggo frozen waffles, and no more than 12 grams of sugar, not counting sugar from fruit, dairy and vegetables.

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