Jamestown Officials Look To Ride Momentum Of Tourism Boost

July 9, 2007

The 400th anniversary of Jamestown provided a solid tourism boost for the settlement's two attractions and Colonial Williamsburg. Officials are hoping to build on the momentum.

The three-day "America's Anniversary Weekend" included concerts, demonstrations by glassblowers and other artisans, fireworks and an appearance by President Bush. One week earlier, Queen Elizabeth II visited the area.

Attendance is up more than 30 percent on both sites, said Ross
O. Richardson, Jamestown 2007's director of marketing communications.

Jamestown 2007 organizers have attempted to make attractions relevant to all cultures with events that continue through September.

America's Anniversary Weekend" on May 11-13 brought in 63,000
people. Officials say 30 percent of tickets were purchased outside
of Virginia. About 47,000 tickets for the festivities were sold, while others were issued to volunteers or sponsors. Organizers expected to sell 90,000 tickets.

Jamestown 2007 has commissioned an economic impact study to determine what the benefits have been to different regions of the state. They expect the results early next year.


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