Sept. 30, 2013
For the second time in a year, Starr Hill Brewery, Virginia’s largest craft brewery, will conduct a program designed to raise funds for local breast cancer awareness foundations throughout Virginia, North Carolina, Maryland, New Jersey, and in Nashville, TN.
The Share the Love program was developed by Virginia Eagle Distributing, Starr Hill’s largest distributor partner. During the month of February, donations from sales of Starr Hill’s ‘The Love’ beer go to local breast cancer foundations.
The program collected over $5,000 during its February, 2013 campaign. The program has now brought in more than $13,000 since 2012.
“The ‘Share the Love’ program continues to be an important opportunity for Starr Hill to give back to our local communities,” said Starr Hill Founder Mark Thompson. “I think almost everyone has been touched by cancer, so we felt it was important to do what we could to contribute to local breast cancer foundations.”
Meg Shrader, Board President of the Virginia Breast Cancer Foundation, said “Starr Hill is a company committed to helping local communities where they do business, and we are very happy to see the ‘Share the Love’ program branch out to the surrounding areas. In the past few years, so much progress has been made in breast cancer research and treatment, but we still have a long way to go. Programs like this raise money and just as importantly, raise awareness which is critical for early detection.”
All proceeds in Virginia go to the Virginia Breast Cancer Foundation. As this program will be implemented across Starr Hill’s entire distribution footprint, several local breast cancer organizations will benefit from the proceeds, including Fight for 1 in 9 in North Carolina, The Red Devils in Maryland, Tennessee Breast Cancer Coalition in Tennessee, and South Jersey Breast Cancer Coalition and Gilda’s Club South Jersey in New Jersey.
Click on the link below to learn more about the program, as well as to make a donation.