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Study Ranks e-Commerce Sites by Security and Password Policy

By: CBS News
By: CBS News
Reuters Photo

Reuters Photo

Feb. 13, 2014

CBS MoneyWatch - When deciding which web sites and web services to patronize, you probably don’t consider their password security policies. But as a recent study shows, perhaps it’s something you should take into account.

Recently, password manager vendor Dashlane studied what it considered to be the top 100 e-commerce websites, specifically looking to assess their security policies. The resulting report ranked the sites from best to worst, and called out especially bad performers.

Here are some general results:

- More than half – 55 percent – of e-commerce sites accept weak passwords like “password” or “123456”.

- Also more than half – 51 percent – do not block incorrect entries, even after 10 tries.

- Only about 10 percent of the surveyed sites met Dashlane’s criteria for enforcing strong passwords.

- Some of the best sites in the Dashlane study were Apple, Microsoft, Newegg, and Target. At the bottom of the list were sites like 1-800-Flowers, J. Crew, Toys R Us, and MLB.

- Among the other "notable" sites with low scores were Macy's, Amazon, Overstock.com and Walmart. These sites scored low primarily because they allow more than 10 log-in attempts without locking out the user.

What precautions can you take to protect yourself despite lax password policies at sites you frequent? Here’s a summary of what it takes to keep your passwords secure online:

- First and foremost, don’t re-use passwords at different websites. No matter how strong you make a password, if it gets compromised at one site, you don’t want that to unlock other sites as well.

- Password strength comes from length, not overall complexity. Make it at least 8 characters long, and the longer the better (though many sites limit password length).

- Combine upper and lowercase, numbers, and symbols. Also, use less common symbols – exclamation points are so commonly used in passwords that they are factored into password hacking as if they were an ordinary character.

- Use a password manager to track your passwords. It’s far better to use a program like LastPass, Roboform, or Dashlane than to write down a password or repeat it for ease of memorization.

- If you’re creating a password yourself, refer to a password strength meter to assess its relative strength. Microsoft offers one, for example. Another alternative: Most password managers will generate a strong password for you.

- As many security experts have pointed out, pass phrases – long chains of common words – are far more secure than an 8 or 12-character string of letters and numbers. If a site supports it – especially a site that has your financial information – use that instead.

- Finally, if you have the option, rely on a site’s two factor authentication. That’s a system in which you need to enter both a password and some other form of security, such as a code that’s texted to your phone. Sites like Google, Twitter, Facebook, and PayPal support two factor authentication when you try to log in on a device that’s different than your usual PC or phone.

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