February 20, 2008
Back in the day, ideology and issues drove campaign agendas.
But in today's political arena, the difference between winning and losing campaigns is not issues but the messages politicians talk about.
Experts say hopefully Hillary Clinton's speeches detail her plan of action of what she would do if elected.
While on the other hand, Barack Obama is more inspirational; rallying voters behind his words of change.
Experts say that in this cycle of campaigning a message of motivation is what is leading the votes.
"I certainly think being a gifted speaker and being able to give very strong, inspiring public addresses has been a factor thats helped Obama put together a impressive series of primary wins," said Matt Smyth with the UVA Center for Politics.
Political experts say public speaking is an important part of campaign strategy because the candidates are trying to convince people to vote for them not just as candidate, but as a person.