Va. Factory Building $20 Million Shopping Center

September 2, 2010

Williamsburg Pottery says it is starting a $20 million project for a new shopping center to house the well-known attraction and other stores.

Officials say construction will begin in December on a three-building, 146,800-square-foot retail complex made to look like a European market.

The expansion of other area outlet centers and the downturn in the economy have hurt sales at the Williamsburg Pottery. Officials hope the new center will boost sales and make the company more relevant to shoppers.

The company plans to hold the grand-opening ceremony on April 5, 2012, on what would have been founder Jimmy Maloney's 100th birthday. The Williamsburg Pottery was built in 1938 and has since grown to encompass 130 acres.

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