May 26, 2010
Snack dip company Sabra is cutting the ribbon on its new Virginia manufacturing plant as it goes after a growing American appetite for hummus.
New York-based Sabra Dipping Company makes a range of refrigerated dips and spreads that are all certified kosher and vegetarian. It was formed as a U.S. and Canadian joint venture between Strauss Group and PepsiCo.
When first announced, the new $61 million Chesterfield County factory was expected to employ about 260 to make the company's products.
During the past decade, hummus has moved beyond the ethnic food niche and solidly into the American mainstream, filling supermarket refrigerator cases and showing up on restaurant menus nationwide.
Sabra says it represents more than 40 percent of the market that is valued at about $312 million.