Virginia Getting $115K from Shoe Ad Settlement

May 16, 2012

Attorney General Ken Cuccinelli says Virginia will receive about $115,000 from a multistate settlement with Skechers USA Inc. over the company's shoe ads.

Lawsuits filed by Cuccinelli and the attorneys general of 43 other states alleged that Skechers made unfounded claims in ads for its Shape-ups, Tone-Ups and Skechers Resistance Runner athletic shoes.

Cuccinelli says the ads claimed the shoes would help people lose weight and strengthen their buttock, leg and stomach muscles.

Under the settlement announced Wednesday, Skechers will pay the states a total $5 million. The company didn't admit any wrongdoing and denies the allegations.

Skechers also agreed in a federal case to provide $40 million for customer refunds to settle similar charges by the Federal Trade Commission.

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