It started earlier this month, when a national blogger's list of midseason Wooden Award candidates didn't include Virginia's Mike Scott.
The comment section on Jason King's ESPN.com blog started getting flooded by Cavalier fans almost immediately, mostly complaining about Scott's omission. But then those comments quickly turned in a different direction.
To "Mike Scott Facts."
The comments were similar to the "Chuck Norris Facts" that were popular online a few years ago. And this week, with the Cavaliers playing a pair of games at home, they've also started showing up on signs at John Paul Jones Arena.
Fourth-year Virginia student Kim McMasters' sign at Thursday night's 66-49 win over Boston College read: "Mike Scott doesn't celebrate Earth Day -- The Earth celebrates Mike Scott Day."
"There's something about him," McMasters said. "He's just so good. And he's so calm all the time. And I think it takes a lot of talent to have that composure on the court."
Some other signs in Thursday's crowd said things like "Kryptonite is MIke Scott's birthstone" and "Mike Scott's slinky goes up the stairs."
"I'm a big UVa fan in general. But Mike Scott just kind of blows it up a little bit," said fourth-year student Nathan Tenhundfeld. "It helps it to be a UVa fan.
"I think it's appropriate," Tenhundfeld said of Scott's growing online popularity. "He's earned them."
Scott led the Cavaliers with 18 points on 7-of-11 shooting on Thursday. Entering Saturday's game at NC State, the fifth-year senior ranks fourth in the ACC in scoring (16.6 ppg), sixth in rebounding (8.4 rpg), and first in field goal percentage (58.1 percent).
About a week after the blog post, Scott was included on the official Wooden Award Midseason Top 25 list.
Following Thursday's game, the Chesapeake native called the 'facts' "hilarious."
"I can't say my favorite one, " he said. "But I'll say one -- 'Mike Scott donates his swag to the less fortunate.' That one. The one I really like I'm not going to say on camera. But it's funny."