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MTTS: The Economics of Beer and Wine: Sibling Industries

Date(s): 10/26/2013

10am-11am

Alumni Hall, 211 Emmett Street South, Charlottesville, VA, 22903
About More than the Score:
On the mornings of home football games, hear some of the University of Virginia's top minds. The Lifetime Learning Program in the Office of Engagement partners with the Alumni Association in offering More Than the Score. Talks are free and open to all. Seating is limited; registration is required. All talks are held at Alumni Hall at 10:00 am on Saturdays before the home football games.

The Economics of Beer and Wine: Sibling Industries
Kenneth Elzinga, Professor, Economics

Professor Ken Elzinga will speak about an industry beloved by many college students, the beer industry, but he will link beer to its sister industry, wine. His credentials for the task, you ask? Professor Elzinga has written several scholarly articles about the beer industry and has also been an economic consultant to several major brewers. He, however, is a teetotaler which puzzles some of his students and disconcerts some of the brewing firms for whom he has consulted.

Some wine aficionados look upon beer the way an Aston Martin owner would look upon a Plymouth Neon or a Chevy Vega. Some beer drinkers look upon wine the way a pickup truck owner would look upon a Toyota Prius or Nissan Leaf. But as a matter of taxonomy, beer and wine are sibling industries. As with brothers and sisters, there may be disagreements on many topics, but there is no denying a family connection.

For more information and registration please visit: http://www.virginia.edu/lifetimelearning/mtts-2013.html
lifetimelearning@virginia.edu

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