February 8, 2010
The Charlottesville Area Association of Realtors was without power from Saturday until this morning, but during the outage, they adapted to the darkness and continued running their business.
CAAR employees dealt with the effects of this weekend's storm from icy parking lots to a downed power line, which caused their blackout.
CAAR continued to operate in darkness Monday morning, but they're still using cell phones and social networking sites to get their job done, even with the lights out.
No power meant no computers, no phones and no lights, but CAAR CEO Dave Phillips said during the darkness, they made the best of the situation.
"The beauty of today is that with social media, we're able to communicate with all our members despite the fact that all our phones and e-mail systems are down," he said. "We're able to use social media and BlackBerrys, and a lot of our members have smart phones, so a lot of our members are still able to communicate."
But reaching members wasn't CAAR's only concern.
"We also publish Real Estate Weekly, so that publication needs to be sent to the printer, and so we're going to need power to do that," Phillips said.
Although CAAR was still able to function without power, Phillips said it's much easier to run the business with electricity.
Phillips said CAAR has lost power before, but this is the first time it's been out for multiple days.